Natural stone fabricator York Fabrica wanted to increase brand awareness and sales leads amongst industry professionals. Foxtrot was hired to support York Fabrica’s goals with a social media program.
Foxtrot implemented an engagement-focused social strategy to generate sales leads. Using Houzz, LinkedIn, Facebook, and Twitter, we boosted the brand’s presence amongst industry professionals. Specifically increasing the brand’s following on Twitter from 267 followers to over 5,000 through one-on-one engagement and participation in Twitter Chats. Additionally, quote requests on www.yorkfabrica.com have doubled.