A glamorous lobby bar situated in Toronto’s financial district, SUITS needed a way to differentiate itself from the swell of after-work establishments that surrounded it. We were brought onboard to create a unique and engaging online persona for the bar.
Two platforms were used to position the brand as an evening hotspot specializing in amber liquors. Content featured enticing photography, sensual descriptions of drinks and liquors, and bevy of product knowledge. Engaging with liquor brands and influencers on Twitter underscored the strategy generating a fan base of 2,000 followers and 3 online media mentions.