STOCK Restaurant was located on the 31st floor of Trump International Hotel & Tower Toronto. With no ground visibility, the restaurant did not receive the foot traffic it required. We were tasked with using social media to support the restaurant as it increased its breakfast and lunchtime business and generated awareness amongst locals.
We managed the restaurant’s reputation across four review website. A five-profile social media strategy was developed to deploy original content including live posting from the kitchen during service. A fan base of 6,000 local followers was established across all profiles. 21 online media articles were generate through a PR & blogger outreach program including positive reviews by influential local bloggers such as Dobbernation.