A premiere AV production company servicing luxury venues needed a strong social media program to differentiate from competitors. Foxtrot was asked to design their first social media program with the goal of generating brand awareness and sales leads.
A contest and engagement strategy was developed to reach potential clients and industry leaders across three platforms. To date, a base of about 2000 industry-specific followers has been established. The company owner has garnered 200 views on LinkedIn article posts and increased his local and industry connections by about 100 people. PR opportunities with industry magazines and video blogs are being completed.